Expert Google Ads Management

Getting found in Google is more than just having a good website. When searching for potential customers on Google search, most business owners are considering allocating a monthly budget to a pay-per-click search campaign. This is a specialisation that a Google Ads management agency like Promote can help you with. If you are interested in how a PPC advertising campaign works, read what we can do for you.

A PPC campaign runs carefully crafted online ads to help your potential customers find your business in Google & on the websites of Google partners. A Google ads campaign helps companies gain visibility among their audiences through a search campaign that targets potential customers based on their use of keywords for products or services that are relevant to your business. A quick consultation with our team will always help you understand the best PPC processes that business owners can rely on for visible results.

Extensive keyword research

Promote’s keyword research process allows our team to uncover vital statistics on markets search trends and increase your overall ROI of each campaign. Our research team knows the exact keywords that your competitors are spending the largest portions of their budgets on. This allows Promote to identify high performing words to add to your campaign. We continue this process each week as we add more keyword phrases to your PPC campaign.

Bidding Management Strategies

I’ve seen lots of companies spend $10,000+ on non-converting keywords. Promote’s advanced dynamic strategies team constantly remove non-performing keywords and replace them with keywords that do. Promote does this on a daily basis, Our experienced PPC marketing professionals make sure your valuable dollars are best spent every day.

High Converting Landing Pages

Often the most common error businesses make regarding Google PPC marketing, is what web page they should send the traffic to. Promote can create landing pages that are specific to each of your keywords. We create each page to focus around the conversion of the sale and capturing key information about the client. The emails that are captured can be placed into an autoresponder and newsletter campaign. This simple engagement combination can increase the ROI of a campaign by three fold.

2% of all advertisers that advertise on Google Ads get 50% of all the traffic

In other words, it’s a ‘winner takes all’ game.

Google ads is one of the most popular paid advertising platforms in the world. The reason why these advertisements are so popular is because they’re the only platform that targets both search and display ads. With Google Ads, you can advertise on websites running Google AdSense or partner with brands to create display ad campaigns.

Advertising on Google has many advantages, but it’s important to remember that these are advertisements, not endorsements. It ensures that businesses are being transparent about their partnerships with brands by having a clear distinction between sponsored content and organic content.

But before you run away and start your own campaigns remember it’s important to show the right ads to the right keywords for the right landing pages.

Google Ads is a paid service from Google that helps businesses show their ads in relevant places on the web.

Google wants you to think that this is a powerful tool for companies of all sizes because it gives them access to online advertising without needing to have a specialist staff member dedicated to the job.

Nothing could be more false…..

I’ve seen client accounts that have spend thousands of euros on campaigns that never sold a single item.

It’s true

Google Ads helps you find customers from all over the world, and you only pay when your ad reaches a customer, which means you’ll never spend money with no clicks.

A company can start running its Google search ads by registering on Google Ads and setting up an account. From there, they can choose keywords or specific websites where they want their ads to appear.

If you’ve found success with your campaign, you can also select your budget and compare different bidding strategies to maximize your return on investment (ROI).

If you think you need help click the button and a Google Ads expert will talk to you about your campaign needs.

Frequently Asked Questions

What is Quality Score?

Quality Score is the rating Google gives you – it’s essentially the quality and relevance of your keywords, ads & landing page experience. It is measured on a scale of 1-10. 1 being trash, 10 being treasure.

Quality Score affects the performance of your ads and the amount you pay per click.

Ad Rank is the position of a pay-per-click (PPC) ad on a search engine results page. The position of this ad depends on the position of each keyword in the ad, which is determined by your bid for that keyword or ad group, multiplied by the corresponding keyword’s Quality Score.

The higher your score, the cheaper you will pay to show your ad in a better position than your competitors.

Google Ads VS SEO?

Google Ads (PPC) is Google’s pay-per-click advertising system. Allows you to run paid ads on Search, the Content Network, Shopping, and YouTube. You will be charged each time someone clicks on your ad.

Search engine optimization (SEO) is the art of ranking your website in organic (free) Google search reults for your most valuable search terms.

Are You a google partner

Yes, Promote Media is a Google Premier partner. We are able to get the highest level of support for our clients and we have access to exclusive beta’s and reporting to help our clients succeed.

How To Choose The Right Google Ads Agency

Find a PPC Company that guarantees results! It’s so simple…

Here at Promote, we guarantee to beat any PPC management agency, dealer or traffic expert on planet Earth! We will improve your results by at least 30% of what your current web project and paid traffic gets, otherwise you won’t pay us a dime!

Ask any Google Ads agency to match our warranty, sit back and look at the reaction.

Does Google Ads Affect SEO Results?

A number of factors need to be considered when analyzing the interaction between PPC and SEO, they include:

  • PPC allows you to determine which keywords will bring sales and customers to your business, and helps you adjust your SEO strategy to target the most valuable phrases.
  • With a combination of PPC and SEO, you can claim more real estate in SERP, which will allow your business to gain more attention and territory on search engine results pages than your competitors. This ultimately increases your chances of getting valuable clicks that can lead to sales as a new customer. Using a combination of PPC and SEO can double CTR.
  • PPC allows you to gather important information to target your audience that you can use to improve your SEO campaigns. Search engines that see your PPC ad are also more likely to click on your organic search results.

Using PPC and SEO together can help you gain better insight and give you a competitive advantage by helping you improve SEO performance in the long run. Having a multi-channel approach is the key to beating your competition’s efforts.

Can Google Ads get me Customers

Google ads are the fastest way to gain new customers or sales for any business. You can target leads who are actively seeking a solution to a problem, and they can be laser-targeted so that only ads to potential customers who are ready to buy are displayed in this loop.

Show your ads at crucial times when you’re looking for potential customers to solve their problem or consume content on Google, YouTube, Gmail and websites.

Unlike SEO, which can take up to 12 months to appear, Google Ads can start delivering results for your business from day one, allowing your ads to show.

Google Advertising is the perfect marketing tool with a number of campaign types that are suitable for most search, shopping, video, and image campaigns. The key here is to implement the Promote strategy. We are a PPC advertising agency that uses copywriting and high conversion landing pages, we create these traffic flows to work for your business every day to help you measure aggressively and profitably.

How A Google Ads & PPC Agency Can work for my business?

The honest answer is … we don’t really know until we talk to you to find out. But if your business is like the thousands we’ve helped, then yes! You know, Google advertising is a very fast strategy for gaining leads and selling fast for your business. However, the biggest hurdle to overcome is finding a way to make a profit from Google ads and beat the growing competition online.

Maybe you dipped your thumb in the water and even ran Google ads, or did you sign up for Google Ads & PPC Management Services before? It may never have worked because you lack the knowledge and ended up wasting your budget on irrelevant and expensive keywords!

Don’t let it stop you. The Promote team knows how much it costs to create Google Ads for your business.

We don’t only optimize your campaigns for clicks and impressions … you can’t take these metrics to the bank, we optimize based on ROI!

When it comes to ensuring the greatest possible return on investment for our clients, we leave nothing to chance. We link our Google advertising campaigns to a high-conversion landing page or sales funnel to ensure that you squeeze the last bit of revenue out of your campaign by improving your conversion rate and increasing your revenue.

When deciding whether Google ads are the right channel for your business, you need to ask yourself …

Are there enough people actively looking for my product or service on Google? You can do this by researching the keywords in your Google ads using their free keyword research tool. Google ads can direct you to market with clear views that are in search mode for your product or service! When you’re not displaying Google ads, you leave money on the table, allowing your competitors to control your market share.

Bottom Line? Google Ads is a great marketing tool for e-commerce companies and services that want to get sales and customers fast!

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