Overview Of Knowledge Graph & Rich Answers
Most of the people that look for information on the Internet are going to go to Google, the top search engine available today. Google have made many changes in the algorithms that it uses in an attempt to provide the best results for people searching for information, products and services.
Every few years it comes out with a new algorithm to help in this effort to provide the best results possible. They came out with Panda, Penguin, and Hummingbird updates, the latter of which was seemingly a completely revamped algorithm. The latest changes seem to have come from what is being referred to as the Knowledge Graph and Rich Answers.
Let’s take a look at both of these components to show you exactly what they are, and how they may very well be the best updates ever. Here is how you can easily take advantage of this new Knowledge Graph & Rich Answers system.
What Is The Google Knowledge Graph?
The Knowledge Graph is an algorithm which is able to research all of the archives on the Internet that Google has outlined, allowing them to access this information almost instantly. Based upon the inquiry, they can present answers which are going to be the most relevant for the search that is being done. Because it is similar to an encyclopedia, and because of the speed of Google, they are able to provide these top answers very quickly. In relation to that is something called Rich Answers which can often provide the exact information that you need.
What Are Rich Answers?
Rich Answers are simply snippets of information that are provided that can help people resolve their issue, or find a solution that they are seeking. They provide charts, short paragraphs, and images that are related to the query which are directly pulled from outside websites. For the average person, this is good news in that it will make your search for information so much faster than ever before. However, to the Internet marketer, this is incredible news and there are ways that you can use these new search algorithms to your advantage.
Why This Can Be A Disadvantage For Internet Marketers
The reason that this could be a disadvantage for Internet marketers is that they may not actually go to websites when they are looking for information. All of the answers are presented in the Google search results. If this continues to happen, the purpose of creating websites in order to generate revenue is theoretically going to fade away, but that is not going to happen anytime soon.
Google needs people to put up information on their websites in order for this information that is instantly presented to be presented at all. Without people posting new material, Google would have nothing to search and extract this information, but there are certain strategies that you need to use in order to take advantage of what Google has done.
Let’s begin with talking about Wikipedia and how your presence on this website can be advantageous if you want to be in control of the Knowledge Graph & Rich Answers changes.
Create Wikipedia Articles
You will probably notice that many of the answers to questions that people have are actually provided by Wikipedia. There will be a short blurb which might be able to answer your question, and then there will be a direct link to the rest of the article that is posted.
By creating your own Wikipedia articles, because of the authority that Wikipedia has, and the trust that Google has for this website, you may start to come out on top for many of the questions that people ask by creating a multitude of pages on Wikipedia.
Even better, you may begin to earn what is called the Knowledge Graph box that you see at the top of the search results. This is where these blurbs of information are posted with a direct link. It is also possible that you may be listed in the Rich Answers, being featured in a rich snippet for the information as well.
Focus On Visual Content
The next step of this process is to make sure that you are using videos as much as possible. It’s also good to use images for example, YouTube is owned by Google, and therefore videos that provide information that people are searching for are given precedent over all of the other information.
It’s also very important to use your title and description very carefully. You need to optimize that content to the best of your ability. That is how Google is able to determine what your video is about, and the more thorough this information is, the more likely it is that you will be able to rank at the top of the search engines if you are able to answer any of the questions that are being asked.
Create Very Specific Article Content
This strategy is an offshoot of targeting very specific keyword phrases, those that are for keywords in length or longer. When a person is looking for a very specific item, or a very specific answer to a question, they will often type in more words hoping to get the exact answer.
This translates to longtail keywords which is how you should post your material when you are creating content on your website. The more specific the article is, focusing on one particular longtail keyword for each article that you post, you have a higher probability of being indexed higher in the search engines.
Structured Data On Your Website
Taking this a step further, you need to properly structure all of the content that you have on your website. This is known as creating categories. Every longtail keyword article that you target needs to be placed into a category, typically based upon the root keyword for all of these similar articles.
Not only will this make it easier for the search engine spiders to find your information and index it, if all of those posts are connected together, this may actually increase how quickly you are able to get to the top of the search engines all because of how you structured this content on your website. Now that you know a little bit more about how to potentially rank higher as a result of the Knowledge Graph & Rich Answers system, it’s time to implement these changes.
Although this has been stated for well over a decade, it is important to not place all of your proverbial eggs in the Google basket. There may come a time where search engine rankings will no longer be something that people can control with search engine optimization tactics, but until that time, it’s good to branch out.
Always look for ways of branding your company, create a list, and use other forms of traffic. Google is not the answer to everything, but as long as they are focused on Knowledge Graph & Rich Answers, create correctly structured pages and target longtail keywords to take advantage of their new system.