Category: SEO

Knowledge Graph & Rich Answers Can Boost Your Business

Overview Of Knowledge Graph & Rich Answers

Most of the people that look for information on the Internet are going to go to Google, the top search engine available today. Google have made many changes in the algorithms that it uses in an attempt to provide the best results for people searching for information, products and services.

Every few years it comes out with a new algorithm to help in this effort to provide the best results possible. They came out with Panda, Penguin, and Hummingbird updates, the latter of which was seemingly a completely revamped algorithm. The latest changes seem to have come from what is being referred to as the Knowledge Graph and Rich Answers.

Let’s take a look at both of these components to show you exactly what they are, and how they may very well be the best updates ever. Here is how you can easily take advantage of this new Knowledge Graph & Rich Answers system.

What Is The Google Knowledge Graph?

The Knowledge Graph is an algorithm which is able to research all of the archives on the Internet that Google has outlined, allowing them to access this information almost instantly. Based upon the inquiry, they can present answers which are going to be the most relevant for the search that is being done. Because it is similar to an encyclopedia, and because of the speed of Google, they are able to provide these top answers very quickly. In relation to that is something called Rich Answers which can often provide the exact information that you need.

What Are Rich Answers?

Rich Answers are simply snippets of information that are provided that can help people resolve their issue, or find a solution that they are seeking. They provide charts, short paragraphs, and images that are related to the query which are directly pulled from outside websites. For the average person, this is good news in that it will make your search for information so much faster than ever before. However, to the Internet marketer, this is incredible news and there are ways that you can use these new search algorithms to your advantage.

Why This Can Be A Disadvantage For Internet Marketers

The reason that this could be a disadvantage for Internet marketers is that they may not actually go to websites when they are looking for information. All of the answers are presented in the Google search results. If this continues to happen, the purpose of creating websites in order to generate revenue is theoretically going to fade away, but that is not going to happen anytime soon.

Google needs people to put up information on their websites in order for this information that is instantly presented to be presented at all. Without people posting new material, Google would have nothing to search and extract this information, but there are certain strategies that you need to use in order to take advantage of what Google has done.

Let’s begin with talking about Wikipedia and how your presence on this website can be advantageous if you want to be in control of the Knowledge Graph & Rich Answers changes.

Create Wikipedia Articles

You will probably notice that many of the answers to questions that people have are actually provided by Wikipedia. There will be a short blurb which might be able to answer your question, and then there will be a direct link to the rest of the article that is posted.

By creating your own Wikipedia articles, because of the authority that Wikipedia has, and the trust that Google has for this website, you may start to come out on top for many of the questions that people ask by creating a multitude of pages on Wikipedia.

Even better, you may begin to earn what is called the Knowledge Graph box that you see at the top of the search results. This is where these blurbs of information are posted with a direct link. It is also possible that you may be listed in the Rich Answers, being featured in a rich snippet for the information as well.

Focus On Visual Content

The next step of this process is to make sure that you are using videos as much as possible. It’s also good to use images for example, YouTube is owned by Google, and therefore videos that provide information that people are searching for are given precedent over all of the other information.

It’s also very important to use your title and description very carefully. You need to optimize that content to the best of your ability. That is how Google is able to determine what your video is about, and the more thorough this information is, the more likely it is that you will be able to rank at the top of the search engines if you are able to answer any of the questions that are being asked.

Create Very Specific Article Content

This strategy is an offshoot of targeting very specific keyword phrases, those that are for keywords in length or longer. When a person is looking for a very specific item, or a very specific answer to a question, they will often type in more words hoping to get the exact answer.

This translates to longtail keywords which is how you should post your material when you are creating content on your website. The more specific the article is, focusing on one particular longtail keyword for each article that you post, you have a higher probability of being indexed higher in the search engines.

Structured Data On Your Website

Taking this a step further, you need to properly structure all of the content that you have on your website. This is known as creating categories. Every longtail keyword article that you target needs to be placed into a category, typically based upon the root keyword for all of these similar articles.

Not only will this make it easier for the search engine spiders to find your information and index it, if all of those posts are connected together, this may actually increase how quickly you are able to get to the top of the search engines all because of how you structured this content on your website. Now that you know a little bit more about how to potentially rank higher as a result of the Knowledge Graph & Rich Answers system, it’s time to implement these changes.

Although this has been stated for well over a decade, it is important to not place all of your proverbial eggs in the Google basket. There may come a time where search engine rankings will no longer be something that people can control with search engine optimization tactics, but until that time, it’s good to branch out.

Always look for ways of branding your company, create a list, and use other forms of traffic. Google is not the answer to everything, but as long as they are focused on Knowledge Graph & Rich Answers, create correctly structured pages and target longtail keywords to take advantage of their new system.[:]

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Top SEO Agency in Belgium

If you run your own business you are likely very well aware of how important SEO is to your success. In fact, whether you have a large international company, a Belgium business or are a local trader, it’s never been more important to put a focus on your marketing strategies.

Indeed, we live in the digital era. It seems that the days of newspaper adverts, notes in shop windows and relying solely on word of mouth are fast dying out. We live in a world where people barely know their neighbors, newspapers are only read when on vacation and shops don’t see the point in allowing people to place adverts in their windows as everyone who comes in is too busy to read them!

Belgium SEO Agency Tech expert Rod Davies

Indeed, it seems that the facts Are pointing us in one very clear and strong direction; we need to address our digital marketing needs if we want to stay in business. How are you getting on with your marketing requirements? If you are trying to care for them yourself you have likely already realized that it feels like a mission impossible. You already have a million and one things to do within your own business, without having to start thinking about fulfilling the marketing needs too, right?

It is perhaps for this reason that you find yourself looking for the best SEO agency within your budget. You have likely realized that the professionals can care for your digital marketing needs in a more efficient, cost-effective and successful way than you could ever dream of doing.

However, while you may be resolved to delegate your SEO needs to an agency, deciding on which agency to use can be quite the challenge. It may seem like there are so many agencies available, all of whom seem to promise the earth and then some, that it can be hard to know which one is going to be right for your needs.

Don’t worry, while it may initially seem like a difficult venture, truth be known, it doesn’t need to be all that much of a challenge. All you need to do is follow the tips we have outlined above. By knowing what to look for in an SEO agency you are well on your way to making a choice that will be of significant benefit to you and your business.

Choose Passion

SEO is not for everyone. In fact, for most people, it seems like a complete bore. However to an SEO agency it should be anything but boring! An amazing SEO agency will be passionate about SEO. They will eat, breathe and sleep it. This means they have an insatiable appetite for everything that is new in the world of SEO (and trust us, it is constantly changing) and love nothing more than being in the SEO world all day long.

We know you may find it strange to have such a passion, but that is exactly what a great SEO agency has; they can’t get enough of SEO! So as you start to analyze the choice available, look out for how passionate each agency is about what they do. How can you gauge the passion?

Your first step is to carefully analyze their official website. Does it have a boring, generic feel to it? Is it hard to see what their overall message is? If this seems to be the case you should strike them off your list at once!

However, if the website is colorful and engaging, draws you into their world and even makes you start to think that SEO could be a rather exciting field, you could be on to a winner. You literally want to feel the passion jumping off the screen at you, then you know that you have found yourself the makings of the best SEO agency.

As well as analyzing their website it is important that you speak to a real, breathing human being. Depending on where the agency is located you may be able to meet someone in person or at least chat over the phone or via a video call. Remeber, if you don’t feel the same sense of passion when talking with the representative from the agency, you may want to consider your other options.

Choose Experience

Of course, passion is not the only thing that is required to be the best SEO agency. Having experience is another vital element that will make the best stand out from the rest. Why does a great SEO agency need to have experience?

The world of SEO is competitive, complex and constantly changing. For an agency that does not have experience in the field, it is all too easy to create something that is inefficient and lacks the potential to really succeed. It is only with the gaining of experience that an agency starts to learn to adapt, change and create a plan that reaches for the stars.

Choose Good Communication

Especially at the start, you will be having a rather significant amount of communication with your chosen SEO agency. They will need to be able to fully understand your needs if they are to really help you to reach your goals. This means that you must choose an agency that gets an A star on the communication front. How can you really tell how well anegency communicates?

Firstly, consider their speed of communication. When you send out an initial inquiry take note of how long it takes for them to respond to you. Of course, you cannot realistically expect an immediate response, however, if it seems to take an excessive amount of time for them to reply you may want to strike them off the list.

It is also important to consider their way of communication. Your business is unique. It has its own needs, requirements and goals. This means that when it comes to SEO, your needs will be different to other companies, even those that are in the same industry as you.

A great SEO agency in Belgium understands this and wants to find out exactly what you do and what you need going forward. They should ask you plenty of questions and probe where necessary to truly grasp how they can best help you. If you are looking for the best SEO agency you need to find one that asks you lots of questions.

Having a good rapport with the agency is also of importance. You need to feel that you can comfortably contact them with concerns and that your worries will be addressed respectfully and in a timely manner. All of these aspects when combined contribute to an SEO agency being a good choice.

Indeed, if you are running a business, small or large, you know all about the need for successful marketing. While it is possible for businesses to care for some of the marketing needs themselves, in general, hiring an expert can go along way in helping your business to see the potential that it deserves.

Of course, we know that choosing the right SEO agency can seem like a difficult venture at the start. However, it is often just a matter of knowing what to look for. Remember, you should look out for an agency that is passionate about what they do, they should inject you with excitement from the word go. In addition, choose a company that has enough experience to really make a difference and has already developed exceptional skills as communicators. In this way, you are setting yourself up, not only for a successful marketing campaign but also for a long and successful life in business.

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SEO vs PPC Advertising – Is One Better Than The Other?

Are you looking for the most effective way to promote your business online? If so, then you have probably stumbled upon the terms SEO and PPC numerous times. These are two of the most popular ways to reach online consumers, and both prove to be very effective. But with limited resources, you might be wondering whether you should focus on just one. In this resource, you’ll learn about SEO vs PPC advertising and how to decide which to incorporate in your overall marketing strategy.

What Is SEO?

SEO stands for search engine optimization. Basically, this process involves optimizing your website in order to increase its organic rankings. Search engines are the largest source of inbound web traffic, which explains how valuable it is for business to increase their search visibility. In general, a business that ranks higher on the results pages receives more visitors than those listed below it. But you don’t want random visitors flocking to your site. The main goal is to generate targeted traffic in order to boost conversion rates.

What’s great about search engine traffic is that it’s usually targeted. Of course, this assumes that you target the right set of keywords. Many marketers fail in SEO simply because they put too much focus on keywords with the highest number of monthly searches. While it’s nice to get a ton of traffic to your website, it’s much better to drive the kind of traffic that turns into paying customers. You would always prefer getting only 100 visitors and converting 20 of them over amassing 1,000 visitors but only receiving one conversion.

This is why keyword research plays an important role in any SEO campaign. Instead of targeting keywords with high search volumes, you’d be better off using keywords with high commercial intent. Basically, these search terms indicate that users are ready to make a purchase. For instance, keywords that include the word discounts usually indicate that the user looks for the most affordable deal on the market. If you follow through with the right content and offer, then you have a good chance of capturing the attention of that user and closing a deal.

What Is PPC Advertising?

PPC advertising falls under SEM, which stands for search engine marketing. Many marketers and webmasters use SEO and SEM interchangeably, but it’s vital to learn the difference between the two. When talking about SEM, marketers usually refer to PPC ads, which are the ones you see displayed on the websites you visit and the search engine results pages. Many prefer buying PPC ads because they help provide instant traffic, but many also get turned off because it entails spending money in the ad auction.

It pays to understand that PPC advertising also revolves around keywords, much like how SEO does. And as with SEO, you want to target keywords that show high commercial intent. In SEM, you bid on keywords these keywords and when you win the auction, your ad will be displayed alongside the search results for relevant terms. It’s easy to see why many marketers are put off by the auction since it seems that businesses with the biggest marketing dollars will always win. But in reality, this is not always the case.

Google’s ad auction doesn’t only factor in the money spent by bidders on keywords. They also use incorporate quality score in their formula, giving small businesses a chance to compete against huge brands. Quality score basically refers to how good your online ad is. Factors such as its relevance, size and overall impact to end users are used to determine the quality score of your ad. By increasing your quality score, you can certainly win the ad auction despite having a limited marketing budget.

Comparing SEO vs PPC Advertising

Now that you know the basics of SEO and PPC advertising, it’s time to choose whether you should one over the other. As you can see, both of these online marketing techniques come with their respective advantages and disadvantages. This is precisely the reason why it pays to consider using both of them in order to maximize the visibility of your brand. There’s no reason to limit yourself to only SEO or PPC. But if your resources make it difficult to start using both, then you can choose one and eventually incorporate the other.

Your decision largely depends on the current state of your website. New businesses might be better off doing PPC advertising. This is because SEO can take a significant time investment. PPC, on the other hand, can drive traffic to a website very quickly, provided the right keywords are used. Of course, the downside to this is spending money bidding on keywords. But by setting up a solid PPC campaign, you can certainly generate a good ROI.

What’s great about SEO is that it provides long term benefits. By using SEO from the early stages of your site, you increase your chances of being reputable and authoritative in the eyes of search engine crawlers. In time, you’ll reap the rewards of effective SEO tactics and reach the first page for multiple keywords relevant to your business.

The debate about SEO vs PPC advertising will live on, but keep in mind that you can always incorporate both in your overall online marketing strategy. Just make sure to define what your business goals are as these can guide you in making the right decision. Also remember to allocate your resources in the most efficient way possible in order to maximize the returns to your business.

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